Marketing maturity
How partners organize marketing, set priorities, invest, and align with sales.
Outspoke field study // Invitation to participate
Microsoft Partner
Marketing Landscape
Study.
How MSPs and Microsoft-focused service partners build visibility, support growth, and use the Microsoft ecosystem.
Why this study
A clearer picture of what partner marketing looks like in practice.
Microsoft-focused service partners face a complicated commercial landscape: crowded markets, long sales cycles, technical offers, and an ecosystem full of programs that can be difficult to navigate.
We’re interviewing leaders to understand what is working, where firms are struggling, and which resources are genuinely useful. The findings will become an industry report to help partners benchmark their approach, identify common gaps, and make better go-to-market decisions.
What we’re exploring
The questions behind the benchmark.
The goal is not to grade individual partners. It is to surface patterns, practical lessons, and areas where firms may be leaving opportunities on the table.
What creates momentum
The channels, programs, content, and customer proof producing meaningful results.
The Microsoft ecosystem
How firms use co-sell, Partner Center, Marketplace, designations, and specializations.
The gaps
Where time, knowledge, budget, internal capacity, and outside support fall short.
Who we’d like to hear from
Leaders building growth inside the Microsoft ecosystem.
CEOs and founders, CROs, sales and marketing leaders, alliance and channel leaders, partner-program leaders, and practice leaders.
- Managed service providers
- Azure & cloud consultancies
- Managed security providers
- Microsoft 365 / Modern Work partners
- Dynamics 365 & Power Platform partners
- Data, AI & application consultancies
Confidentiality
You decide how your perspective is shared.
You may skip any question. No confidential customer names, revenue figures, deal details, or Partner Center data are required.
A
Anonymous
Your input is combined with the wider findings.
B
Role only
For example: “CEO, Canadian MSP.”
C
Company named
Only with your explicit approval before publication.
The conversation
One candid conversation. No preparation required.
We’ll talk about your marketing priorities, sales alignment, content and customer proof, co-sell strategy, Marketplace, program benefits, and what you wish other partners knew.
Experience matters more than polished answers. We’re interested in what is actually happening inside partner firms today.
Share your perspective
Help make partner marketing a little less opaque.
Your experience will help create a more realistic picture of the market—and give other firms practical insight they can use.
Request an interview
45–60 min · video or phone